HYBRID

The Brief: Design a brand identity and website for TV streaming service who strive to bring diversity to the mainstream by screening alternative media.
The Outcome: A striking and engaging brand identity built on a modular system that is forever changing. Hybrid was created from the brand’s mission, the idea of joining two things to become one. The logo is built on a grid with the intention of interchanging the blocks to alter the logo’s appearance. The gradual font weight emphasises the hybrid idea ­— blending and evolving. The website is built on a modular system to compliment the brand identity.

Semifinalist Adobe Design Awards 2018

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Student Brief, Shillington