MAX Vitamin water

The Brief: Design the brand identity and packaging for a Vitamin Water targeted at a specific demographic of aerobics enthusiasts.
The Outcome: Inspired by everything 80’s the packaging is designed to evoke playfulness and to some, nostalgia. Geometric art and patterns of the era heavily influenced
the design. The colours were influenced by 80’s fashion.

Featured on Packaging of the World and the Shillington blog with interview.


Student Brief, Shillington