No Play

Branding and packaging

Self-initiated project

No Play is an Aussie suncream brand for women. Their mission is to cancel tanning culture and make sun safety cool. The name No Play is inspired by "no hat, no play, no fun today" a saying that every Aussie kid knows from their childhood. The brand is energetic with bright colours and playful tone of voice. This project consisted of a logo, box and bottle packaging, a billboard, merchandise and social media content creation.