Not Pickles

Branding and packaging

Self-initiated project

Not Pickles is a Lacto-fermented brand stocked at markets and boutique greengrocers. Their products are similar to pickles but are not what you know a pickle to be. They are wild brine fermented and 100% alive rather than preserved, giving them a more complex and earthy flavour as well as being beneficial for good gut health. In the spirit of being 100% alive, the brand is playful and lively with bright colours and casual tone of voice. The project includes the logo, jar labels, stickers, tote bag, window decal and point of sale postcards.