Spring Carnival

The Leveson is a friendly, neighbourhood pub hidden in the streets of North Melbourne. Every year they host a number of invited guests at Spring Racing's Derby Day as well as after-parties and luncheons for other race days back at the pub. The original brief, two posters to advertise racing events held at the pub, has been expanded to create a more exclusive experience for the Derby Day event including an invitation, drink coupons and branded cups. Postcards, bus shelter advertising and social media content has also been created to better advertise the other race day events.